Everywhere I go to train,
its always one question that remains the same,
what's the most important aspect in playing the game,
where, how and what needs to be done in order to win, win, win again, again, again and again ...
- N. Bean
It's not the leasing professional in entirety that remains responsible for the outcome of the team's closing success, but it remains the responsibility of the team as a whole. Just look at it this way when it comes to the art of leasing: Your ROCK STAR Leasing Professional is Beyoncé in Dream Girls and your property managers, leasing managers, maintenance professionals, marketing material, product, etc. are all her background singers, dancers, musicians, etc. Simple, right? The facts still remain: everybody gets paid, everybody gets recognition, and everybody gets to shine - it's just the leasing professional that will always take center stage ... but just like in Dream Girls, the stage must first be prepped and set for your ROCK STAR to perform.
So now that we understand that we are the "Dream Girls aka Dream TEAM", lets begin building off of that notion.
Priority #1: Product
If your ROCK STAR Leasing Professional is Beyoncé, then your product is the stage.
Your product consists of your property's curb appeal, the appearance of your property's leasing office, your team's overall "welcome" upon entrance, the cleanliness of your amenities, the leasing "sale" path, the overall appearance of the model and/or show apartment and the maintenance of the model and/or show apartment.
Just because your grounds are superb and your Rock Star Leasing Professional's constant contact program is working magic doesn't mean that the model and/or show apartment and its surroundings can look and smell like garage. For example: No hidden trash is ever allowed on the leasing "sale" path - even if it is hidden behind the brush! Got it?!? Every concept of the leasing process must fit together perfectly as if a Mozart symphony.
The ticket sales will sure to sky rocket if time and time again without fail, an extraordinary show is delivered beyond customer expectation.
Priority #2: Support Staff
If your ROCK STAR Leasing Professional is Beyoncé and your product is the stage, then your back up singers are your property's managers.
Your property's managers range anywhere from your leasing managers, to the grounds managers to the maintenance manager and then back on around to your property and regional managers. It is the sole responsibility of the support staff to ensure that product is "market-ready".
Regional/Property Managers have to ensure that the finances are in order to ensure the day to day costs of leasing.
Assistant Property Managers have to ensure that the make - ready board's scheduling is strictly adhered to.
Leasing Managers have to ensure that the unit availability list is accurate, leasing consultants are well informed/equipped and to oversee the "make-ready" process.
Maintenance Supervisors have to ensure that the maintenance and make-ready has been complete to standards of excellence, not only on the model apartment, but on the in-process" turn "units as well.
Grounds Managers have to ensure that the grounds are immaculate at all times.
lease note, your job descriptions may or may not range accordingly, but the need to the responsibility remains the same.
Together with these two main priorities being met, your dream team will consistently win time and time again ... given everyone is meeting their designated priorities.
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