The Theme of Thanksgiving and Multifamily Leasing Simply Go Hand-In-Hand.
What better way than in the theme of Thanksgiving to show your appreciation to those that matter most to your business ... your prospects, your residents and, last but certainly not least, your team --- My thoughts exactly! Now lets get to it.
I learned a long time ago that it takes only a couple of components wrapped up nicely and solidified in appreciation that sets you well above the rest. The other fluff is just that ... fluff that may or may not hit or miss. Decorations are nice, but your ultimate goal should always remain as successfully making sure your internal and external clients feel appreciated.
Leasing Tip #1 Show your appreciation now - Start internally and work your way out.
As a ROCK STAR Leasing Professional, I walked into my leasing office every morning with a joy in my stride and a smile on by face. I immediately would set to begin my daily routine that ensured I would rock my day. The office opened at 9am, I normally arrived around 8:15am to prepare for lift off. Around 8:45am, Ms. Jane, a couple doors down from the office, would knock on the window with my Starbucks Caramel Frappuccino. She'd chat for a minute about her anticipated day and I of mine. The conversation would only last about 5 minutes, then we'd hug and part ways. One morning she didn't come at her normal 8:45am, so I became a little worried. I tried calling her, but to no avail. Two more days rolled around of the same fate. On the fourth day, which fell on a Saturday morning, I rallied up some neighboring troops and we managed to successfully track her down at the nearby hospital where she worked only to find that she had been admitted three days earlier due to a heart attack. After speaking with the staff, we discovered that her condition was stable and she would be released that day at 1:00pm after all of her test results came back. We all left and returned at precisely 1:00pm. At around 1:05pm, Ms. Jane walked from her hospital room into a hall full of neighboring troops, led by none-other-than me, Sergeant ROCK STAR. She immediately smiled and we met each other in a tearful embrace. We hugged briefly solo, only to be tackled by the troops only seconds later. After recovering from such an emotional reunion, we stepped back to open dialog. Ms. Jane spoke first. "I would've never thought that in a million years Starbuck's Caramel Frappuccino would make you go looking for someone." I laughed out loud only to return, "And it wouldn't. I honestly don't like them, but I do appreciate you. You, and you alone, make people want to put out a search party when you go missing. You are an amazing person Ms. Jane and the good that you do around the community has never gone unnoticed." Once again we returned to tears. The tears turned to smiles and then laughter as we exited the hospital with our Ms. Jane.
Moral of the story being: Show your appreciation now - Start internally and work your way out.
Value comes in different forms and to show someone that they're appreciated for the simple things (Such as: Making time to stop in today, taking the time to complete a maintenance performance survey, ensuring that their rent is paid on time, managing to make it work on time in New York City or even Atlanta traffic, etc.) is the most valuable asset you could possess.
Leasing Tip # 2 Door Busters ... Black Friday Leasing
Macy's isn't the only place with awesome Black Friday Deals! Have you every tried "Black Friday Leasing" or Even, "Black Saturday Leasing" ????!!! And if not, what are you waiting for? Here's an example of how this could work: 6am - 7am Slashing Application Fees In Half. 7am - 8am Slashing Deposits In Half 8am - 9am Slashing Back Rental Rates With various communities, we have successfully conducted "Black Friday Leasing" or Even, "Black Saturday Leasing". We serve hot coco, coffee and donuts. The turn out is always amazing and the results are beyond exceptional.
Leasing Tip #3 Door Prizes ... Aren't They Always Exciting
In the theme of "Black Friday Leasing" or Even, "Black Saturday Leasing" ... wouldn't random door prizes just take this event to ROCK STAR status??!! My thoughts exactly!
Leasing Tip #4 Turkey Isn't The Best Entrée For Everyone ...
Turkey, nor ham will work for some this Thanksgiving ... we do have vegetarians amongst us. "Thank you" can be said in many different ways and in the same appreciation can be shown ... to better understand what best avenue toward showing appreciation fits your clientele, you have to first understand the needs of your clients - start listening now to better perform. Happy Thanksgiving Everyone ... And always remember to serve salads! :-)
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